New company Souls got in touch to tell Mumbler more about the changes your feet can experience in pregnancy and their new product to help reduce the impact…..
There has been some scientific research to investigate the effect of pregnancy on women’s feet, which concluded that feet are subject to irreversible changes in shape and size. Most importantly foot size and width increases, often between a half and one whole shoe size, and foot arches collapse. The changes seen in the studies were permanent and did not reverse after pregnancy; and they were found to worsen with further pregnancies. The impact on women suffering these problem were:
Increases in foot size leading to discomfort as shoes no longer fit properly.
Reduced foot arch height which effected posture and often led to pain in the ankles, knees, hips and back.
The changes experienced in the feet are the result of pregnancy hormone called relaxin which is released from Week 7. It loosens ligaments and tendons to make your pelvis flexible for a more comfortable birth which is absolutely vital, however this hormone also affects the whole body especially your feet. Therefore it is really important to look after your feet during pregnancy, from as soon as 7 weeks right the way through.
Souls are new shoe insoles designed to support your feet during pregnancy and minimise the risk of changes in foot structure. This keeps you comfortable during pregnancy and protects against posture changes that could cause you pain in your ankles, knees, hips and back. They can be inserted into any shoe or boot, they look stylish and come in a range of colours.
Souls have been designed by a new Yorkshire based start-up company who have previous experience working in the foot care and pharmaceutical industry. The insoles are manufactured in Yorkshire and can be distributed across the UK.
To celebrate their launch they are offering 10% off any order! Simply use code Mumbler10 and it will give you 10% off any order of Souls on their website.